Partner Spotlight: STRM

STRM: Inspiring Brazilian Artists with Data, Education and Financial Tools

Transforming the Independent Artist Journey in Brazil

STRM, Brazil's trailblazing music technology platform, was founded with a mission to empower independent artists and help them thrive in a highly competitive industry. Under the visionary leadership of Fernando Gabriel, STRM addresses key challenges faced by artists—financial resources, strategic guidance, and market access—offering innovative solutions that blend cutting-edge technology with a deep understanding of the music industry.

"Our mission is to solve the biggest issues for independent artists and bring more dignity to their careers. We want to empower them with the tools and resources to make a living through their art."

Fernando Gabriel, CEO & Founder, STRM

Bridging the Gap for Independent Artists

STRM’s unique perspective is shaped by Fernando’s dual experience as an artist and engineer. With a career as a singer, producer, and manager, Fernando combined his analytical mindset with his creative soul to develop Stream Code, a framework that breaks the artistic journey into tangible, achievable stages. This structured approach helps artists navigate their careers with clarity, measuring progress through actionable metrics.

Key Challenges for Artists in Brazil and Across the Globe

1. Access to Financial Support: Independent artists often struggle with cash flow and access to funding. STRM bridges this gap by offering AI-powered revenue predictions, automated financial advances, and efficient royalty payouts.
2. Strategic Guidance: Many artists are unsure of the next steps to take or how to allocate their limited resources effectively.
3. Connections in the Industry: Building relationships with producers, composers, and collaborators can be daunting.
4. Career Clarity: Artists often struggle to understand their progress and define next steps to reach their goals.

By addressing these pain points, STRM is revolutionizing the independent music landscape in Brazil, creating opportunities for artists to flourish on a local and global level.

How STRM Supports Artists

STRM offers an all-encompassing platform that empowers artists with a combination of distribution services, financial tools, and educational resources. Their key features include:

• AI-Powered Revenue Prediction and Advances: Artists connect their Spotify, YouTube, and Instagram profiles to access tailored financial advances based on public data. This automated system eliminates traditional bottlenecks, enabling artists to receive funding within minutes.
• Automated Catalog Migration: STRM simplifies the often time-consuming process of transitioning from one distributor to another, completing migrations seamlessly in just two minutes.
• Stream Class Education Hub: Through video tutorials, STRM teaches best practices for growing a fan base, increasing engagement, and achieving career milestones.
• AI Assistant “Quincy”: A GPT-based assistant offers personalized guidance on release strategies, helping artists make data-driven decisions.
• Smart Networking Tools: STRM’s platform recommends top producers and collaborators, ensuring artists connect with professionals who align with their goals.

"We use advanced AI and deep learning to not only predict revenue but also guide artists on their next steps. From catalog migration to financial advances, our goal is to make their journey seamless and efficient."

Fernando Gabriel

Driving Success with Revelator

STRM partnered with Revelator to scale its operations and enhance its service offerings. Revelator’s comprehensive tools, including rights management, APIs for catalog migration, and user-friendly interfaces, have been pivotal in STRM’s growth.

"Revelator’s technology enables us to focus on what makes us unique and unlock new opportunities for growth in today's rapidly evolving music landscape, we can scale efficiently and deliver value to our artists."

Fernando Gabriel

Why STRM Chose Revelator

• Comprehensive Rights Management: STRM benefits from Revelator’s advanced rights management tools, enabling precise splits and seamless royalty calculations that provide transparency for artists and stakeholders.

• API-Driven Flexibility: Revelator’s APIs allowed STRM to automate and simplify catalog migration, a critical feature for scaling operations quickly and efficiently.

• User-Centric Design: The intuitive interface of Revelator’s platform empowers STRM to provide artists with a seamless experience, from onboarding to managing royalties and distribution.

• Constant Innovation: STRM appreciates Revelator’s commitment to evolving its platform with regular updates, ensuring they always have access to cutting-edge tools to stay competitive.

• Global Payment Infrastructure: Revelator’s integrated payment solution simplifies royalty payments across borders, providing STRM with a reliable and efficient system to support its international ambitions.

Key Outcomes from the Partnership

• Over 1,500 artists onboarded in just two years.
• STRM manages over 50,000 users on the platform, a testament to its ability to scale.
• Chart-Topping Hits: STRM artist Grelo achieved viral success with his hit "SÓ FÉ," and Traia Véia & Luan Pereira’s "Wi-Fi (Ao Vivo)" reached the #1 spot on Spotify Brazil, demonstrating the platform’s ability to empower artists to achieve remarkable milestones.

Building the Future of Independent Music

Looking ahead, STRM remains committed to supporting original artists in an evolving industry. With the rise of AI-generated music, STRM focuses on helping artists build careers rooted in authenticity and connection. Their emphasis on education, financial empowerment, and strategic guidance ensures that independent artists can navigate challenges and seize opportunities in the digital age.

"Music is about connection and representation. Our mission is to equip artists with the right tools to succeed in a highly competitive and unpredictable industry."

Fernando Gabriel