February Music Industry Updates: New Tools & Monetization

From platform updates to new monetization tools, February brings key changes across DSPs and social platforms. Staying informed helps you and your artists maximize opportunities, refine strategies, and grow audiences effectively.

Here’s what’s new this month:

TikTok: Music Impact Report Highlights Industry Influence

TikTok has published its Music Impact Report, in partnership with Luminate, analyzing 2024 data on music discovery, consumption, chart success, and industry revenue contributions. The study, covering both U.S. and global data, confirms TikTok’s role as a key driver of music discovery, monetization, and chart performance.

🔗 More on TikTok’s Music Impact Report

Instagram: New Music-Sharing Feature in DMs

Instagram has launched a new feature that allows users to share 30-second music previews via direct messages or broadcast channels. This update enables:

Artists and songwriters to share exclusive previews and generate buzz around new releases.
Fans to save songs to their library, use them in Stories/Reels, or share them with friends.

🔗 More on Instagram’s Music-Sharing Update

Threads: Updated Creators Playbook

Meta has also released an updated Threads Creators Playbook, featuring new capabilities such as:

Shareable custom feeds
Post scheduling
Media resharing
Post-level insights

This guide is a valuable resource for artists, labels and songwriters looking to engage their audience on Threads.

🔗 Download Threads Playbook 2025

Spotify: New Release Strategy Masterclass

Spotify has released a Masterclass for new release focused on maximizing Countdown Pages, Clips, and Campaign Kit to enhance new release moments. Featuring insights from Atlantic Music Group and Secretly Group, this resource helps labels and artists optimize their promotional strategies on the platform.

🔗 More on Spotify’s New Release Strategy Masterclass

Apple Music: Event Playlists with ‘Apple Invites’

Apple has introduced Apple Invites, a new app for creating custom invitations. A key feature is built-in Apple Music integration, allowing users to add collaborative playlists to their event invites.

🔗 More on Apple Invites

SoundCloud & Ticketmaster: Event Features for Artists

SoundCloud has partnered with Ticketmaster to launch new event features for Artist Pro subscribers. This integration highlights top fans, helping artists connect with their most engaged listeners and drive ticket sales directly through SoundCloud.

🔗 More on SoundCloud’s Ticketmaster Integration

YouTube: Expanding ‘Communities’ Feature

YouTube is rolling out its Communities feature to more channels, providing enhanced engagement tools for artists, labels and creators.

🔗 More on YouTube Communities Expansion

Stay Ahead, Stay Ready

The music industry moves fast, and DSPs are constantly evolving. Whether it’s new promotional features, better monetization tools, or AI-driven fan engagement, adapting to these changes keeps you and your artists ahead of the curve.

Keep testing new strategies, optimizing content, and leveraging these insights for growth. More updates coming soon! 🚀